NATIONAL IMPACT

Building Oman's Cultural Economy

Since 2017, EATCO has shaped Oman's experience landscape — connecting communities, empowering SMEs, and driving national tourism aligned with Vision 2040.

0+
Total Visitors
0+
Festivals Organised
0.0M+
Tourism Value (OMR)
0+
SME Vendors Engaged

BY THE NUMBERS

The Metrics That Matter

🗺️
3 Cities
Multi-City Presence

Active across Muscat, Salalah, and Nizwa — bringing cultural experiences to every corner of Oman.

MuscatSalalahNizwa
🏪
1,800+
SME Ecosystem

Local vendors, food entrepreneurs, and creative SMEs activated through the EATCO platform annually.

🤝
2,650+
People Mobilised

1,950+ volunteers and 700+ staff members powering each event — a movement, not just a festival.

💰
OMR 15.7M+
In-Country Tourism Value

Direct economic value generated for Oman's tourism sector through EATCO's event portfolio.

DIVISIONS

Impact Across Every Division

500K+
family visitors

The heartbeat of EATCO's community. Oman's largest food festivals unite families, chefs, and local vendors.

Events Under This Division

Muscat Eat
Salalah Eat
Kids Fest
250K+
participants

From night runs across three cities to high-energy motorsport — Sport division drives youth and fitness culture.

Events Under This Division

Run 2.0
Sport Fest
Motor Fest
Global
reach

The Muscat International AI Film Festival positions Oman as a global hub for AI-powered storytelling.

Events Under This Division

MAIFF

MARKETING REACH

National Distribution Network

EATCO's marketing footprint spans digital and physical channels across Oman — reaching audiences at every touchpoint.

📱
4M+
Digital Reach
Across owned & earned channels
📰
100M+
Media Impressions
Annual media footprint
📲
National
Telecom SMS
Subscriber-base campaigns
🏪
Citywide
Hypermarket Screens
Digital in-store placements
🏧
Multi-city
ATM Network
Banking network advertising
🚕
Fleet-wide
Taxi & Transit
Branded across Muscat & beyond

OMAN VISION 2040

Aligned with Oman's National Agenda

Every EATCO event contributes directly to Oman Vision 2040's goals of tourism growth, SME development, and cultural identity.

✈️

Tourism Growth

Driving in-country tourism spend and international visitor engagement aligned with Vision 2040 targets.

💼

SME Development

Creating economic pathways for 1,800+ small and medium enterprises through structured vendor participation.

🤲

Community Engagement

Mobilising youth, creatives, and volunteers to participate in Oman's cultural and social landscape.

🎨

Cultural Identity

Celebrating Omani heritage, arts, and innovation on a national and international stage.

BE PART OF IT

Join Oman's Largest Experience Ecosystem

Whether you're a sponsor, vendor, volunteer, or creator — there's a place for you in the EATCO story.

Partner With UsGet Involved