Sport
Multi-city movement and motorsport festivals
E.A.T. Co – Sports Division
Building on its expertise in large scale event execution, E.A.T. Co expanded into sports event production in 2025. In its first year, the sports division successfully delivered two major sporting events:
These events marked E.A.T. Co’s entry into the sports sector, showcasing its capabilities in end-to-end sports event planning, production, audience engagement, and experiential activation.
Year of Inception: 2025
Season: Winter
9 Apr 2026 – 10 Apr 2026
Run 2.0
📍 Nizwa Souq, Nizwa
From history to movement, Eat Co. introduces the first-ever run at Nizwa Central Souq blending culture with energy through glow-lit trails, themed zones, music, and post-race celebrations for an unforgettable experience.
Motor Fest 2.0
📍 Muscat, Oman
Motor Fest is a one of a kind automotive event at the Oman Automobile Association this winter, bringing car shows, live auctions, and a dynamic marketplace for new and used parts all in one place.
Sport Fest
📍 Oman Automobile Association, Muscat
Sport Fest (Ramadan Edition) brings people together through movement, competition, and shared Ramadan nights.
15 May 2026 – 20 Jun 2026
The Grand Run
📍 Muscat Grand Mall, Muscat
Oman's first indoor run series, taking place across 4 weekends inside Muscat Grand Mall.
Be Part of the Experience
Partner with us, register as a vendor, or join as a volunteer — there's a place for you.