About EATCO
Oman's platform for culture, movement and community
We build structured experiences that connect families, businesses, creators and visitors — from national festivals to city moments across the Sultanate.
What E.A.T Stands for?
E is for Experience
We craft moments that linger — where flavor, service, and ambiance come together to create lasting memories. Every interaction is a carefully curated experience.
A is for Aspirations
We dream boldly, push boundaries, and strive for excellence in all we do. From culinary innovation to community impact, aspiration fuels our journey forward.
T is for Togetherness
We believe in the power of connection — between people, cultures, and ideas. EATCO is a place where hearts and plates are shared. Together, E.A.T is a celebration of purpose, passion, and people — a name that reflects who we are and what we stand for.
OUR STORY
From a single vision to a national footprint
We bring together food, sport, arts and heritage so Oman can gather, celebrate and grow as one.
Founded in 2017, EATCO built Oman's most structured platform for culture, movement and community experiences. Our work spans a national event ecosystem of food, sport, arts and cultural festivals — uniting families, youth, SMEs, creators and international visitors across the Sultanate.
MISSION & VISION
What guides us forward
Mission
At EAT Co, we craft extraordinary festivals and immersive experiences that celebrate life, culture, and creativity — bringing people together through joy, wonder, and shared moments. Rooted in Oman, we aim to inspire the region and beyond with events that uplift spirits, ignite aspirations, and leave lasting impressions.
Vision
To become the leading force in leisure and entertainment experiences from Oman to the world — igniting joy, fostering unity, and transforming ordinary moments into extraordinary memories.
LEADERSHIP
The people guiding EATCO’s national events platform
Our executives blend rigour in finance, partnerships and delivery with a clear read of what works in Oman — from Muscat to Salalah and Nizwa.
WHAT WE ARE
Four pillars that define our role
National Experience Platform
A coordinated framework for flagship events that audiences recognise from Muscat to Salalah and Nizwa.
Cultural Ecosystem
A bridge between artists, artisans, chefs, athletes and the public — not only stages, but sustained cultural energy.
Multi-Event Festival Brand
A portfolio of loved properties that travellers plan around and residents proudly invite friends to.
Vision 2040 Aligned
Programming and partnerships intentionally support tourism, SMEs, youth participation and national identity.
IMPACT NUMBERS
Scale you can count on
OMAN VISION 2040
Vision 2040 alignment
EATCO aligns with Oman's national development agenda by investing in experiences that draw visitors, grow vendor ecosystems, empower young people and storytellers, and elevate Omani heritage on the world stage — turning festivals into measurable progress for the country.